Factors that influence the cost of Facebook Ads

While Facebook ads are generally less expensive than AdWords, there are a lot of factors that affect the cost of a Facebook ad campaign. Here are five factors that affect how much your Facebook ads will cost.

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Timestamps:

[0:53] Your Bid

[1:59] Ad Quality and Relevance

[2:43] Estimated Action Rates

[3:44] The Audience You're Targeting

[4:31] The Placement of Your Ads

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